According to SITA... A new era of travel is fast emerging, featuring trusted digital identities, hyper-efficient metaverse-like AI powered airport operations, sustainable aviation, a full digital economy, and air taxis. The air transport industry is at a post- pandemic crossroads, facing challenges from all sides. While domestic and international travel recovery accelerates globally, airports and airlines are scrambling to provide the seamless travel experience passengers expect, often with slashed workforces and squeezed budgets. Innovation is key for the success of our industry, and, this report highlights 12 key strategies for the next years...